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Virginia Slims cigarettes' sales grew fairly steadily,
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slimmer, longer, and lower in tar and nicotine, which implied to consumers
that they were healthier, addressing health concerns of many smokers.
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Nowadays cigarettes exclusively designed for women
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Virginia Slims cigarettes were introduced by Philip
Morris in 1968 with the slogan, "You've come a long way, baby."
Five yeas later, Billy Jean King, wearing Virginia Slims colors, defeats
Bobby Riggs in the televised 'Battle of the Sexes.' Within six years of
the launch, the percentage of women who smoked in the US nearly doubled
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